PRIVACY POLICY

Effective Date: 04 Sep 2024

Last Updated: 30 June 2026

Amaken for Technical Solutions LLC ("we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use the Amaken mobile application, website, and associated services, including our property marketplace and our customer relationship management (CRM) tools (together, "the Platform"). It applies to all users of the Platform, including property buyers and sellers, and real estate agents and agencies. By using the Platform, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

- Email address

- First and last name

- Phone number

- Profile picture

- Address

- Property listing details (for agents and agencies)

- Device information (e.g., IP address, operating system, and browser type)

- Usage data and analytics (e.g., interactions with the Platform and features accessed)

- Where you use the Platform as an agent or agency, personal data you input about your own clients, leads, and contacts ("Agency Contacts") — see Section 10.

2. How We Collect Information

We collect information using the following methods:

- User Input: information you provide during registration, profile updates, or use of the Platform.

- Social Login: if you authenticate using third-party accounts (e.g., Google or Facebook).

- Automated Technologies: data collected through cookies, analytics tools, advertising tools, and similar tracking technologies.

3. Purpose of Collection

We use the collected information to:

- Create and authenticate user accounts.

- Provide personalized experiences within the Platform.

- Enable communication between users and real estate agents/agencies.

- Process and display property listings.

- Provide CRM functionality to agencies, including lead and contact management.

- Measure and improve the effectiveness of our advertising (see Section 5).

- Conduct internal analytics and improve our services.

- Comply with legal obligations and enforce our Terms of Use.

4. Sharing of Information

We may share your information with the following third parties:

- Real Estate Agents and Agencies: to facilitate communication related to property listings and inquiries. This includes sharing your name, phone number, and email address where necessary.

- Service Providers: for tasks such as hosting, analytics, and payment processing.

- Advertising and Measurement Partners: including Meta Platforms, Inc., as described in Section 5.

- Legal and Regulatory Authorities: where required by law or to protect the rights and safety of our users.

We do not sell or rent your personal data to third parties. Sharing data with our advertising and measurement partners for the purposes described in Section 5 is not a sale of your data.

5. Advertising, Measurement, and Meta Integration

We use advertising and analytics tools provided by Meta Platforms, Inc. ("Meta") — including the Meta Pixel and the Meta Conversions API — to measure the effectiveness of our advertising, improve our marketing, and deliver more relevant ads.

In connection with these tools, we may share certain information with Meta, including:

- Event data about interactions with the Platform (such as page views, registrations, inquiries, and form submissions).

- Contact identifiers such as your email address and phone number, which are converted into a hashed (irreversible) format using SHA-256 before transmission. We do not send your raw email address or phone number to Meta through these tools.

Meta uses this information to measure and attribute the performance of our advertising campaigns, optimize ad delivery, and create custom audiences and similar ("lookalike") audiences so we can reach people with comparable interests.

Where required by applicable law, we rely on your consent for this advertising-related data sharing. You may withdraw your consent or opt out at any time (see Section 9). Meta processes this data in accordance with its own data policy, available at https://www.facebook.com/privacy/policy.

6. Data Protection

We implement the following measures to protect your information:

- Encryption of data in transit and at rest.

- Access controls to restrict unauthorized access.

- Regular security assessments and system updates.

Despite our efforts, no security system is completely foolproof. Users are encouraged to maintain strong passwords and update them regularly. In the event of a personal data breach affecting you, we will notify you and the relevant authorities, where required by law, without undue delay.

7. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy:

- Account data: for as long as your account is active. If you close your account without requesting deletion, we may retain account data for up to [12] months. If you submit a deletion request under Section 9, we delete your account data promptly, except for records we are required to keep by law (see below).

- Transaction and financial records: for up to [7] years where required for tax, accounting, or legal compliance.

- Analytics and usage logs: for up to [24] months.

- Advertising event data shared with Meta: retained by Meta under its own policies; on our systems, related logs are retained for up to [12] months.

When data is no longer needed, we delete or anonymize it.

8. International Data Transfers

Amaken is established in the Hashemite Kingdom of Jordan. Some of our service providers — including our cloud hosting infrastructure — process and store data on servers located outside Jordan, including in the European Union. Where we transfer personal data across borders, we take steps to ensure it receives a level of protection consistent with applicable law, including the Jordanian Personal Data Protection Law.

9. User Rights

As a user of Amaken, you have the following rights:

- Access: request access to the personal information we hold about you.

- Correction: update or correct your personal information.

- Deletion: You can request deletion of your personal data in either of the following ways:

  (a) Self-service in the App:

    1. Log in to your account.

    2. Go to the My Profile section.

    3. Tap Delete Account and follow the instructions.

    4. Once you confirm, your account and associated personal data will be permanently deleted from our systems.

  (b) By request:

    If you cannot access your account — including if you registered using Facebook Login — you can request deletion by emailing [email protected] from the email address associated with your account, or by including enough detail for us to identify your account. We will process your request and confirm deletion within 30 days.

  Some data may be retained where required by law or for legitimate business purposes, such as transaction records for financial compliance. We will delete or anonymize all other personal data associated with your account.

- Opt-Out: opt out of marketing communications and of advertising-related data sharing (including the Meta integration described in Section 5). You can opt out by contacting us at [email protected] or through the in-app privacy settings where available.

10. Agency Data and CRM

Where you use Amaken as a real estate agent or agency, you may input personal data relating to your own clients, leads, and contacts ("Agency Contacts") into the Platform. In relation to that data:

- The agency is the data controller and is responsible for collecting Agency Contact data lawfully and for obtaining any consent required from those contacts, including for any advertising-related use (such as custom audience creation or conversion measurement) carried out through the Platform.

- Amaken acts as a data processor, handling that data on the agency's behalf and in accordance with our agreement with the agency.

- Agencies are responsible for ensuring they have a lawful basis to share Agency Contact data with Amaken and, through Amaken's tools, with Meta.

11. Cookies and Tracking Technologies

The Platform uses cookies and similar technologies to:

- Provide a seamless user experience.

- Analyze Platform usage and performance.

- Support advertising and measurement (see Section 5).

Users can manage or disable cookies through their browser settings. Disabling some cookies may affect Platform functionality.

12. Children's Privacy

The Platform is not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will take steps to delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

- Notification of Changes: significant updates will be communicated through the Platform or via email.

- Effective Date: the updated policy takes effect immediately upon posting.

14. Governing Law

This Privacy Policy is governed by the laws of the Hashemite Kingdom of Jordan, including the Jordanian Personal Data Protection Law and its implementing regulations, where applicable.

15. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your rights, please contact us at: [email protected]